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Keep Up The Rates: Sample Social Media Posts & Newsletter/Website Content

Sample Social Media Posts

During the #COVID pandemic, #vaccination rates have declined significantly, with demand plummeting as much as 95% for some vaccines. We are proud to support the #KeepUpTheRates campaign with @NFIDvaccines to raise awareness about the importance of routine vaccines for all individuals

We are proud to partner with @NFIDvaccines on the national #KeepUpTheRates campaign to encourage everyone to stay up-to-date with recommended #vaccines during the #COVID-19 pandemic. We all must work together to #KeepUpTheRates!

Sample Website/Newsletter Content

Subject: During COVID-19, We Are Working To Keep Up The Rates

COVID-19 has had profound implications on our individual health and well-being as well as the US healthcare system at-large. During the pandemic, routine vaccination rates have declined significantly across all populations, with rates plummeting as much as 95 percent for certain vaccines. Vaccines are one of the most effective public health prevention tools available, and low vaccination rates can lead to outbreaks of deadly diseases, at a time when capacity at healthcare facilities is already strained.

That is why we have joined the National Foundation for Infectious Diseases (NFID) and nearly 150 partner organizations on the Keep Up The Rates campaign, to encourage all individuals to receive recommended vaccines that they may have delayed during the pandemic. Since the campaign launch in 2020, Keep Up The Rates has engaged national experts and leading public health organizations to reach populations most at risk of delaying vaccinations or experiencing complications from vaccine-preventable diseases.

In collaboration with all partner organizations, the campaign aims to disseminate information about the importance of routine vaccinations through a variety of channels including webinars, partner Q&As, infographics and public service announcements in English and Spanish, and media events including a satellite media tour with NFID experts that reached over 4 million viewers and listeners nationwide.

As the pandemic continues to evolve, protecting and promoting public health is more important than ever. We are excited to be a part of this important public education effort. For more information about the Keep Up The Rates campaign, visit