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Keep Up The Rates: Sample Social Media Posts & Newsletter/Website Content

Sample Social Media Posts

During the #COVID pandemic, #vaccination rates have declined significantly, with demand plummeting as much as 95% for some vaccines. We are proud to support the #KeepUpTheRates campaign with @NFIDvaccines to raise awareness about the importance of routine vaccines for all individuals

We are proud to partner with @NFIDvaccines on the national #KeepUpTheRates campaign to encourage everyone to stay up-to-date with recommended #vaccines during the #COVID-19 pandemic. We all must work together to #KeepUpTheRates!

Sample Website/Newsletter Content

Subject: During COVID-19, We Are Working To Help Keep Up The Rates

The COVID-19 pandemic has impacted our health and well-being beyond the damage caused by the virus, with profound implications across the healthcare system. In nearly every US community, elective surgeries have been postponed and routine care has been delayed. Amid closed healthcare settings and fears of contracting COVID-19, routine vaccination rates have declined significantly across all age groups, with demand plummeting as much as 95 percent for some vaccines. These declines are dangerous to public health, and we can no longer delay life-saving vaccines.

We have joined the National Foundation for Infectious Diseases (NFID) and more than 100 partner organizations on the Keep Up The Rates campaign, to encourage all individuals to receive recommended vaccines that may have been delayed during the pandemic. The campaign launched in August during National Immunization Awareness Month to engage national experts and leading public health organizations to reach populations most at risk of delaying vaccinations or experiencing complications from vaccine-preventable diseases.

People of all ages, from newborn babies to older adults, need to stay up-to-date on recommended immunizations to help prevent serious diseases. Vaccines are one of the most important and effective public health tools available to prevent a variety of diseases across the lifespan. The campaign encourages everyone to talk to a healthcare professional to make sure they are up-to-date on all recommended vaccines.

Vaccines also help protect those around us—we all have an important role to play in keeping our communities as safe and healthy as possible during these challenging times.

For more information about the Keep Up The Rates campaign, visit